Emphasise an approach not a style.
Jacques Derrida.
Approach to texts that analyses their systems of representation- the systems which frame their communication.
Speech- from inside, primary. Interior, from the soul.
Writing- exterior to the mind, secondary. Absent subject.
Although writing carries your voice forever, maybe this is the more dominant, strong party?
Writing is an obvious copy of speech. Deconstruction changes the obvious.
Derrida tries to deconstruct.
Writing/ typography- communicates. Devices used to frame communication.
Reading Derrida's ideas, also reading the devises (rules of typography).
Text that is separated down the middle, but intended to read straight across from left to right. Questions the conventions and how you read.
You are constantly reminded that you are reading. You make your own meanings of the text- reminds you of normal constructions of the text- making you realise the possibilities of meaning and interpretation.
Structuralism vs post structuralism.
Language and meaning of things can be interpreted by their structure- Semiotics.
Visible language, everything degrades.
Slowly changing structure in academic journal- to make you aware of the structure by deconstruction. Critique in the form that it is using.
Template Gothic- font by Barry Deck. Subtle unstable wobbly lines- looks geometric, but not. Unsettles the reader giving optical illusion. Forces you to think of the meaning of the layout- the graphic designer reappears.
Typography is there to control how you read. Deconstruction is liberating for the reader and is anti authority.
An attempt to show how the construction of text subconsciously effects the way you enterpret meaning.
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