Graphic Design... Medium for the masses.

Beginnings of visual communication

•  Bison & Horses 15,000- 10,000 BC- cave paintings, signifiers for communication, no words
• Betrayal 1305- Giotti Di Bondone, representing yourself, classical art but still shows visual communication

Graphic Design 1922- William Anderson Dwiggins
"this calls for an exercise in common sense"
-Early graphic design was a way of laying things out.

Richard Hollis
"The business of making or choosing marks and arranging them on a surface to convey an idea"
Has to have a messages directed at target audience.

Steven Heller- Graphic design and advertising go hand in hand

Henri De Toulouse-Lautrec
-Early stages of graphic design was very similar to fine art.
Visual communication- Proppaganda of the first and second world war.

• Harry Beck 1931- 32- London Underground map

1937 BRITISH- Fine art, image and text. Graphic design stays very conservative.
Ludwig Vierthaler- degenerate art

SIMPLE

Sainsbury's classic cola- brand on Coca Cola... too close to Coke brand: people easily pick up on imagery, manages to sell because of similar branding.

• Paul Rand - at the forefront of branding graphics.
• Ken Garland  - First things first manifesto.

More to life than promoting, more to do than advertising: promote our trade, education, culture and greater awareness of the world.

TOUGH ECONOMY

• Saul Bass- Hitchcock films: Classic graphic design
• Post Modernism - Is the packaging just as important as the product?
• David Carson - Ray Gun - Graphic design for graphic designs sake?... becomes an object of beauty? Dont mistake legibility for communication.