Bibliography

Berger, J., 1972. Ways of seeing. London: Penguin.


Frith, K.T. ed., 1997. Undressing the Ad: Reading Culture in Advertising. New York: Peter Lang.


Pardun, C.J. ed., 2009. Advertising and Society: Controversies and Consequences. West Sussex: Blackwell.


Williamson, J., 1978. Decoding Advertisements: Ideology and Meaning in Advertising. London: Marion Boyars.


Theorists


Judith Williamson
John Berger
Michael F. Jacobson
A. Alexander & Keisha L. Hoerrner
Dennis Kunkel